ATD Baton Rouge - 2023 ATDBR Annual Conference

Kenny Nguyen

Building an Uncommon Brand

The playbook of brand has been rewritten. We remember the age where companies didn’t want to take a stance as they were afraid of losing customers, reputation, and talent. Having a superior product cured most problems. In the late 2000’s, entrants like Casper, Everlane, Sweetgreen, and Airbnb challenged this assumption and began rewriting the playbook on what it means to be a brand today. Those listed brands understood the modern consumer want more than a transaction. They want a relationship and the chance to be part of something bigger.

Beyond a superior product, today’s consumers want to connect with a company that identifies with their values and integrates them into a community vs. being a nameless face in a crowd. The brands that get this understand how to consistently integrate their mission and values into their product and behaviors.

It’s a tough demand, but we call those that navigate it well “The Uncommon Ones” as they’re rewriting the playbook everyone is looking to play by.

In this talk, join CEO of ThreeSixtyEight Kenny Nguyen, on the characteristics of “Uncommon Ones” and how you can begin auditing behaviors that live or don’t live with your values.

Elizabeth Beckham, MS, CWDP

StandOut: Unlock Your Unique Talents and Thrive at Work

In this session, you will learn about the StandOut® strengths assessment, a tool that helps you identify your unique talents and strengths. The StandOut® assessment is based on over 25 years of research on workplace excellence. It identifies nine different strength roles, each with its own unique set of talents and strengths. By understanding your strengths, you can learn how to find work that is meaningful and engaging, be more productive and successful, and build your brand personally and professionally.

Jennifer Schuelke, MS

Revolutionizing Tomorrow: Empowering Change with Quality Improvement Tools

Step into a world of collaborative innovation and transformation as we embark on a journey into the realm of quality improvement. Get ready to be energized by an immersive workshop where we will delve into real-life case studies showcasing the profound impact of embracing quality improvement tools. Witness how these tools have revolutionized collaboration, boosted productivity and fostered employee engagement.

During this workshop, you will not be a mere observer; you’ll be an active participant gaining invaluable hands-on expiring using fundamental quality improvement tools. Equipped with these essential skills, you will become and immediate change-maker, capable of driving positive transformation within your own organization.

Don’t miss this eye-opening opportunity to pave the way for tomorrow. Join us, and together, let’s make a difference that resonates far beyond the workshop, empowering YOU to facilitate impactful change in your organization.

Dr. Mechelle Roberthon, EDD, CPTD, MCCT, MOS

The Integral Role of Talent Developers in Shaping Organizational Culture

In this engaging session, we will delve into the pivotal role that talent development practitioners play in shaping and nurturing workplace culture. Explore how these professionals contribute to fostering an environment of growth, collaboration, and shared values within organizations. Gain insights into the strategies, tools, and approaches they employ to cultivate a positive and thriving workplace culture that drives both individual and collective success.

Dr. Regina Leingang, PH.D

Do you have GRIT?

This exhilarating session will equip you with the ultimate weapon to combat burnout - GRIT! Discover the power within you to persevere, overcome challenges, and embrace resilience like never before. Unleash your true potential and conquer burnout with tenacity as you focus on your future growth. Don't miss this transformative experience!"

In this captivating session, you'll:

Assess Your Grit: Uncover your current level of grit and gain valuable insights into how it influences your ability to tackle burnout head-on.
Deliberate Practice: Learn the art of deliberate practice, honing your skills and strategies to build resilience and thrive in the face of adversity.
Hone in on a Growth Mindset: Embrace the transformative power of a growth mindset, unleashing your potential to bounce back stronger and develop a positive outlook in the face of challenges.

Join us for an empowering journey of self-discovery and growth, as we discuss tools to conquer burnout and elevate your personal and professional life to new heights!

Additional Conference Information